As part of the MOBILITAS project, an integrated approach has been developed in order to analyse mobility data, SUMP documents, policy recommendations and IT solutions in the Croatian city of Zadar and its wider municipal area (Zadar County) Tourist destinations like Zadar often suffer from traffic congestions, especially during the peak summer season. In order to tackle this problem, Zadar has implemented cycle-road mapping combined to the upgrade of an exhisting smartphone App dedicated to promote cycling among both tourists and local populationan.
MOBILITAS provided policy-makers and stakeholders with appropriate tools to deal with the effects of intensive tourism. Areas that receive important visitor flows suffer from excessive pressure on their mobility infrastructures and means of transport. This overload entails negative effects in terms of air pollution, noise, health, road unsafety, and therefore loss of city attractiveness. The temporality of the flows is also an aspect that needs to be considered since most of the visits are concentrated in summer or during specific events. The main objective of the project was to elaborate scenarios to enable policymakers and other stakeholders taking the right decisions regarding future transport planning. The general project’s outputs are: (a) the elaboration of Future Mobility Scenarios in 9 MED tourist regions (b) pilot actions using IT tools applied to sustainable tourism mobility and electric and sharing mobility solutions. (c) the elaboration of a Sustainable Mobility Handbook. Tourist cities are in a dichotomy between the benefits of tourist activity and alleviating the associated negative effects. This project provides the needed information and the appropriated tools to understand the effects of different policy choices regarding the environment.
The main activity outcomes developed are: – a data collection and analysis on mobility data in the city of Zadar; – roads testing and mapping for cycle-tourism, – a dedicated mobile application that integrates other tourist information and services, strategic documents as a guideline for local initiatives. Thanks to the activities planned and conducted within the project, cycle-tourism was promoted both in the hinterland and in the coastal areas of Zadar County, among tourists and the local population. Mapping has helped to improve planning with provision of local data. Stronger partnerships can now be established between private initiatives and policy design.