Waste, environment and climate change, City Strategies & Governance
Waste, environment and climate change, City Strategies & Governance
Approximately one-third of all food produced globally is lost or wasted. Dealing with this loss represents an opportunity to achieve a triple benefit, for the climate, for food security, and the sustainability of our agri-food systems.
In this context, the restaurant sector can play a key role. The aim of the Remenja’mmm (“eat me again”) campaign is to raise awareness of both consumers and the restaurant and hotel industry for the prevention of food waste by offering alternative proposals and actions to reduce it.
Ensuring the success and the participation in an awareness campaign is very difficult. This initiative developed well designed and innovative communication channels and materials to properly disseminate the message on food waste prevention.
Project type Waste prevention and Food waste prevention
Partners Remenja’mmm is a project of Foundation Rezero and Foundation Banc de Recursos
Dates 2017- ongoing
Funding The project in Balearic Islands had the financing of the government of Balearic Islands
The aim of the campaign is to educate both consumers and restaurants and hotel industries on food waste prevention by proposing alternative measures and actions to reduce it.
The campaign encourages restaurants to implement some measures, such as adapting portions to different needs, serving bread only to customers who ask for it, donating food surplus and allowing the clients to take away the food from the plate and the drink that they did not finish. The restaurants that participated received tips, training and appeared in a specific map.
The proposal, which was launched in Catalonia in 2015, was extended to the Balearic Islands. In 2023, the Balearic Islands were the setting for the Remenja’mmm campaign, to prevent and recover food surpluses generated in the HORECA sector, shops, entities, hospitals and residents. In this sense, Remenja’mmm proposes not only actions to prevent food waste but also identify channels for food surpluses aimed at different actors in the food chain:
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