As part of the MOTIVATE project, the Public transport Agency of the province of Siena and the consulting mobility agency, MemEx, have jointly worked as partners in order to integrate the MOTIVATE App into the exhisting PT service information.
The MOTIVATE APP serves as an important tool to gather useful information about citizens’ daily displacements. This tool allows citizens to have a more active role in the mobility measures offered by the city, sending information and providing feedback. Involving residents and visitors in the data collection about their displacements would facilitate to have a better understanding of the traffic flows. With these data, Urban Mobility Plans could give a better answer to the specific user’s daily needs.
MOTIVATE project webiste:
Link to MedUrbanTools article on the App :
The MOTIVATE project has promoted citizens engagement in urban sustainable mobility planning. Through the use of social media and crowdsourcing applications, citizens are asked to contribute to the decision-making procedure by (a) providing data for their daily trips (b) evaluating the performance of mobility measures and expressing their satisfaction (c) assessing the usefulness of proposed/planned mobility interventions. Citizens’ contribution is estimated to influence the effectiveness of SUMPs’ development (enhancing the implementation of the 11 steps of SUMP cycle) and result in acceptable and long-lasting sustainable mobility measures.
The pilot implemented in Siena registered more than 300 trip diaries per month and around 6,500 daily trips during MOTIVATE pilot timeframe.