As part of the MOBILITAS project, an integrated approach has been developed in order to analyse mobility data, SUMP documents, policy recommendations and IT solutions in the cities of Zadar, Biot, Antibes, Villeneuve Loubet and Piraeus.
Touristic areas like Zadar, Biot, Antibes, Villeneuve Loubet, Piraeus often suffer from traffic congestions, especially during the peak tourist season. In order to tackle this problem, these cities implemented an integrated approach to low carbon mobility combining field experimentation, data analysis, use of IT tools and recommendations. The main activities developed are (a) data collection and analysis, cycle-road mapping, upgrade or creation of a smart-phone App dedicated to promote cycling among both tourists and local population; (b) Roads testing and mapping with regards to their practicality of use for cyclists, developing a dedicated mobile application (b) Promoting the use of public transport, bicycles and other sustainable modes of transport during public events; (c) Creating strategic documents as a guideline for local initiatives.
MOBILITAS provides policymakers and stakeholders with appropriate tools to deal with the effects of intensive tourism.
Areas that receive important visitor flows suffer excessive pressure on their mobility infrastructures and means of transport. This overload entails negative effects in terms of air pollution, noise, health, road insecurity, and therefore loss of city attractiveness. The temporality of the flows is also an aspect that needs to be considered since most of the visits are concentrated in summer or during specific events.
The main objective of the project is to elaborate scenarios to enable policymakers and other stakeholders taking the right decisions regarding future transport planning.
The project’s outputs are: (a) the elaboration of Future Mobility Scenarios in 9MED touristic regions (b) To pilot actions using IT tools applied to sustainable tourism mobility and electric and sharing mobility solutions. (c) The elaboration of a Sustainable Mobility Handbook.
Tourist cities are in a dichotomy between the benefits of tourist activity and alleviating the associated negative effects. This project provides the needed information and the appropriated tools to understand the effects of different policy choices regarding the environment.
Thanks to these actions, cycling tourism was promoted both in the hinterland and in the coastal areas among tourists and the local population.
Mapping will help to improve planning with provision of local data. Stronger partnerships will be established between private initiatives and policy design. Ownership of soft mobility policies by both locals and tourists will increase.